Rural Women-Led Business Fund

Spring 2023 Workshop Series

Women business owners located in the San Luis Valley, Southwestern and Southern Colorado, join us for four FREE engaging Zoom workshops, brought to you by the Rural Women-Led Business Fund.

PARTICIPANTS ELIGIBLE TO APPLY FOR A SEED GRANT!*

*Participants who attend three of the four workshops will be eligible to apply for up to $2,000 in grant funding (smaller requests will be given more consideration). Applications will be reviewed by our Rural Women-Led Fund Grant Committee.

Introduction to Set Up Facebook Business Page & Introduction to Facebook Reporting with Moni Hernandez, VIVA Marketing & Consulting

Monday, February 13th – 6:00-7:30pm

Workshop Description:

  • The importance of having a Facebook Business Page
  • The difference between a regular Facebook page and having a business page
  • How to set up a business page and how to go back and forth from your personal and business pages
  • How to read and understand your business Facebook followers and target them effectively
  • How to read and understand your business statistics and make them work for your business posts

About VIVA Marketing & Consulting:
Moni has been an independent contractor for a Digital Marketing Agency for several years and, in 2021, she became one of the founders of VIVA Marketing & Consulting. We are the ONLY Woman-Owned Bilingual Digital Marketing & Business Consulting Agency located in southeast Colorado Springs, CO. We believe buying ads online should be easy. We proudly serve clients looking to reach the 115,000 Latino residents of Colorado Springs and beyond.

Moni Hernandez

Creating an Effective Marketing Plan with Tania Torres

Tuesday, February 21st – 6:00-7:30pm

Workshop Description:
Marketing is a very important part of any business and contributes to great success. Throughout this workshop, you will learn what marketing is, what the four P’s of marketing are, the different types of marketing and how you can start putting your own marketing plan together. After this workshop you will feel inspired to reach your targeted audience in a creative and strategic way.

Tania Torres, MBA is an Entrepreneur, Business Coach & Content Creator whose passion is to empower, educate and elevate women to be the best version of themselves in business and their careers. She is founder of Latina Boss Academy, an online educational platform that helps women discover their superpower, teaches them about entrepreneurship and much more. She believes that everyone has the potential to reach their best version by combining their passions and skills together. Tania is also founder and host of All Things Latina Podcast where she educates thousands of women every month about business and career. She is also co-founder of Latina Approved, a Digital Lifestyle Brand that inspires and empowers Latinas every day. She holds a Master’s of Business Administration: Entrepreneurship and a Bachelor of Arts in Communications: Journalism with a minor in Spanish. Tania has held leading roles in the media industry for nine plus years as an Online Marketing Expert. She has worked on digital and traditional media strategies and campaigns for Fortune 500 companies. Her life motto is “If someone else can accomplish something why not you?”

Tania Estefany headshot
Tania Torres

Creating Your Brand Universe with Andrea Aguilar, Mindful Business

Monday, February 27th – 6:00-7:30pm

Workshop Description:
Learn how to create your logo, colors, fonts, brand elements in simple platforms like Canva.

About Mindful Business: Business Mentor Focused on Women Entrepreneurship
As a business owner with an MBA in Fashion Retail and a background as a Jr. Buyer for Walmart Co., Andrea Aguilar now runs independent programs (courses and memberships) for Hispanic women-led businesses, as well as 1:1 business strategy coaching sessions.

Andrea Aguilar
Andrea Aguilar

Intro to Digital Marketing Tactics with Moni Hernandez, VIVA Marketing & Consulting

Monday, March 6th – 6:00-7:30pm

Workshop Description:

  • Digital Marketing is not social media marketing
  • Targeted Display and Retargeting
  • Native
  • GEO Fencing
  • Audio – Pandora / Spotify
  • Videos Pre-Roll & Mid-Roll
  • OTT (Over the Top TV) / CTV (Connected TV Devices

About VIVA Marketing & Consulting:
Moni has been an independent contractor for a Digital Marketing Agency for several years and, in 2021, she became one of the founders of VIVA Marketing & Consulting. We are the ONLY Woman-Owned Bilingual Digital Marketing & Business Consulting Agency located in southeast Colorado Springs, CO. We believe buying ads online should be easy. We proudly serve clients looking to reach the 115,000 Latino residents of Colorado Springs and beyond.

Moni Hernandez
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